Background
The Government of Ontario's Sport and Physical Activity Strategy
ACTIVE2010 is a comprehensive strategy to increase participation in sport and physical activity throughout Ontario. It is linked to the Canadian Sport Policy, the recently announced national Healthy Living Strategy and directly supports the Government priority of "Better Health". It is directed at the achievement of higher physical activity rates, increased sport participation rates and lower childhood obesity prevalence within the Province in order to reduce the incidence of chronic diseases associated with inactivity and ultimately ease health care costs.
The Strategy is designed to strengthen Government leadership and also to provide focus to a complex and in some cases fragmented sector in order to achieve common goals.
ACTIVE2010 is a comprehensive strategy to increase participation in sport and physical activity throughout Ontario.
ACTIVE2010 Vision:
ACTIVE2010 will result in a culture of physical activity and sport participation that directly contributes to healthier Ontarians, stronger communities, and reduced health care costs.
ACTIVE2010 Goals: The goal of ACTIVE2010 is to increase Ontario's sport participation and physical activity rate so that by the year 2010, at least 55 per cent of Ontarians are physically active.
Fig 1. ACTIVE2010 Model
ACTIVE2010 Objectives:
ACTIVE2010 is a strategy that links sport development and physical activity to achieve the following:
-
Increase Ontario's sport participation and physical activity rate so that by the year 2010, at least 55 per cent of Ontarians are physically active.
- Implement the Ontario Sport Action Plan and the Ontario Physical Activity Plan in partnership with sector stakeholders.
- Enhance sport development leading up to the 2010 Olympics.
- Leverage government resources to strengthen the sport, physical activity and recreation sector.
ACTIVE2010 is about working together to develop the sport and physical activity system to improve the health and quality of life of all Ontarians. The Strategy will focus attention where the greatest needs exist and seek to improve opportunities for children and youth, low socio-economic groups, ethnic minorities, women and girls, Aboriginal Ontarians, older adults and Ontarians with a disability.
ACTIVE2010 intends to partner with all levels of government, community groups, sport and recreation organizations across the province, and the private sector, in order to achieve its goals.
