May 16, 2006
OTTAWA – Health Promotion Minister Jim Watson today unveiled the first ad in a campaign to prevent youth from smoking at the Exposé Mass Media Contest Awards.
“This government is on the side of Ontario families who care about their children’s health,” said Watson. “That’s why we’ve launched a second wave of advertising for our award-winning Stupid.ca campaign that was developed by youth for youth to discourage young people from smoking.”
The series of ads focus on depicting independent, spirited youth delivering information in innovative, edgy and impacting ways to their peers about the dangers of smoking.
This is just the latest example of how the McGuinty government is on the side of Ontario families concerned about their children’s health. Other initiatives include:
A panel of 12 youth from across the province assisted in establishing this second evolution of the Stupid.ca campaign. The ads will air on May 19 on youth related television.
For further information:
Rui Manuel Estevão
Ministry of Health Promotion