Sources

Briefing

Book 1: Br 1 - Health Canada

Book 1: Br 2 - Health Canada

Book 1: Br 3 - Ontario Lung Association

Book 1: Br 4
Peto R Lopez AD et al. Mortality from smoking in Developed Countries 1950-2000. Oxford University Press, Oxford. 1994.

Book 1: Br 5 - Canadian Centre on Substance Abuse
Rehm J, Baliunas D, Brochu S, Fischer B, Gnam W, Patra J, et al. The Costs of Substance Abuse in Canada 2002.Ottawa, ON: Canadian Centre on Substance Abuse; 2006. (ISBN number 1-897321-10-4.) (13,000 Ontarians killed by smoking every year.)

Book 1: Br 6 - 2005 OSDUS survey

Book 2: Br 7 - Action on Smoking and Health
(pg 17 Section 1.3.8)

Book 2: Br 8 - Action on Smoking and Health
Quote taken from: (pg 27 Section 2.3.6)

Book 2: Br 9 - Action on Smoking and Health
Quote taken from: A. Yeama, Implications of Battelle Hippo 1 & 11 and the Griffith Filter, 1963, 17 July, Memo {1802.05} (page 22 Section 2.3)

Book 2: Br 10 - Action on Smoking and Health
Quote taken from: Philip Morris, Draft Report into "Table", Undated but using data from 1992] (page 26 Section 2.3.7)

Book 2: Br 11 - Action on Smoking and Health
Quote taken from: 1973: 2 February: Claude Teague, Assistant Chief in R&D at RJ Reynolds, writes a paper: "Some Thoughts About New Brands of Cigarettes for the Youth Market" (page 31 Section 3.3)

Book 2: Br 12 - Action on Smoking and Health
Quote taken from: 30 September: A RJR marketing plan for 1975 outlines "Key Opportunity Areas" pg (32 Section 3.3)

Book 2: Br 13 - Action on Smoking and Health
Quote taken from: 1981: A Philip Morris researcher Myron E. Johnston sends a memo to Robert B. Seligman, then Vice President of research and development at Philip Morris in Richmond (pg 35 Section 3.3)

Book 2: Br 14
Action on Smoking and Health

Book 2: Br 15 - Health Canada

Video 1: Br 16 - Health Canada

Book 1: Br 17
CCHS 2005 (cycle 3.1) for population age 12+,

Video 1: Br 18

Video 2: Br 19 - Health Canada

Q&A: Br 20
Ashley MJ, Ferrence R, Jinot J, Johnson KC, Morrison HI, Repace JL. Environmental tobacco smoke: protection from second-hand smoke in Ontario: a review of the evidence regarding best practices: a report of the Ontario Tobacco Research Unit, University of Toronto, May 2001.

Lounge

Basketball: Lo 1 - World Health Organization

Arcade: Lo 2 - BBC News

Arcade: Lo 3 - The Foundation for a Smokefree America

Chip Bag: Lo 4 - The Foundation for a Smokefree America

Flower & Vase: Lo 5 - Health Canada

Fridge: Lo 7 - Canadian Dental Association

Lavalamp: Lo 8 - Action on Smoking and Health - Tobacco Timeline beside 1965

Lavalamp: Lo 9 - Wikipedia

Fridge: Lo 10 - American Dental Association

Bird poster: Lo 11
Doll R, Peto R, Wheatley K, Gray R, Sutherland I. Mortality in relation to smoking: 40 years' observations on male British doctors. British Medical Journal 1994; 309:901-11.

Bird poster: Lo 12
Doll, R., Peto, R. Boreham, J., and Sutherland, I. (2004) Mortality in relation to smoking: 50 years' observation on male British doctors. British Medical Journal vol 328 p.1519

Tech

Speaker: Te 1 - Centers for Disease Control and Prevention. 'SLAM' (educational video). Issued 2000.

Magazines: Te 2 - Now Toronto
Imperial Tobacco article found through CCTC

Magazines: Te 3 - Strategy Magazine
JTI-MacDonald reference 19th paragraph

Skateboard: Te 4
Still Smoking. (2006, July 17). Marketing Magazine, page 7.

Big Lies: Te 5 - Smoke Free Movies

Big Lies: Te 6 - Smoke Free Movies

Big Lies: Te 7 - Reality Check

Big Lies: Te 8 - The Foundation for a Smokefree America

Big Lies: Te 9A - Action on Smoking and Health
(page 51 Section 4.3)

Big Lies: Te 9B - The Legacy Tobacco Documents Library

Big Lies: Te 10 - Reality Check

Big Lies: Te 11 - The Foundation for a Smokefree America
3rd paragraph under the section entitled Placing cigarette brands in ads.

Big Lies: Te 12 - The Legacy Tobacco Documents Library

Big Lies: Te 13 - Smoke Free Movies

Big Lies: Te 14 - Reality Check

Big Lies: Te 15 - Health Canada
3rd paragraph under Why movies are even better than TV advertising

Big Lies: Te 16 - Smoke Free Movies

Big Lies: Te 17 - Smoke Free Movies

Big Lies: Te 18 - Centers for Disease Control and Prevention

Big Lies: Te 19 - Reality Check

Big Lies: Te 20
Disguised as a teenage shadow. Tobacco industry - watching your every move. Program Training and Consultation Centre.

Death Clock, TV Ad 1, 3, 4: Te 21 - Canadian Centre on Substance Abuse
Rehm J, Baliunas D, Brochu S, Fischer B, Gnam W, Patra J, et al. The Costs of Substance Abuse in Canada 2002.Ottawa, ON: Canadian Centre on Substance Abuse; 2006. (ISBN number 1-897321-10-4.) (13,000 Ontarians killed by smoking every year.)

TV Ad 2: Te 22 - Physicians for a Smoke-Free Canada
Peto R, Lopez AD, Boreham J, Thun M and Heath Jr C. Mortality from Smoking in Developed Countries 1950-2000. Oxford University Press, Oxford, 1994.

TV Ad 5, 6: Te 23 - Health Canada

Science

Formaldehyde: Sc 1 - Health Canada

Trees: Sc 2 - Health Canada

Trees: Sc 3 - Health Canada

Tar: Sc 4 - Wikipedia

Tar: Sc 5 - Health Canada

Tar: Sc 6 - Health Canada

Sewage Pipe: Sc 8 - Tarnival

Gas Mask: Sc 9 - Canadian Lung Association

Gas Mask: Sc 10 - Centers for Disease Control and Prevention

Hannibal the Hamster: Sc 11 - Health Canada

Hannibal the Hamster: Sc 12 - Canada Safety Council

Chemical Compound: Sc 13 - Health Canada

Chemical Effects Dummy - Benzene: Sc 14 - Physicians for a Smoke-Free Canada

Chemical Effects Dummy - Benzene: Sc 15 - Canadian Centre for Occupational Health and Safety

Chemical Effects Dummy - Benzene: Sc 16 - Agency for Toxic Substances and Disease Registry

Chemical Effects Dummy - Hydrogen Cyanide: Sc 17 - Physicians for a Smoke-Free Canada

Chemical Effects Dummy - Hydrogen Cyanide: Sc 18 - Centers for Disease Control and Prevention

Chemical Effects Dummy - Hydrogen Cyanide: Sc 19 - Physicians for a Smoke-Free Canada

Chemical Effects Dummy - Ammonia: Sc 20 - Physicians for a Smoke-Free Canada

Chemical Effects Dummy - Ammonia: Sc 21 - Agency for Toxic Substances and Disease Registry

Chemical Effects Dummy - Nicotine: Sc 22 - Physicians for a Smoke-Free Canada

Chemical Effects Dummy - Nicotine: Sc 23 - International Programme on Chemical Safety INCHEM

Chemical Effects Dummy - Formaldehyde: Sc 24 - Physicians for a Smoke-Free Canada

Chemical Effects Dummy - Toluene: Sc 25 - Physicians for a Smoke-Free Canada

Chemical Effects Dummy - Toluene: Sc 26 - U.S. Environmental Protection Agency

Quiz 1: Sc 31 - Canadian Centre on Substance Abuse
Rehm J, Baliunas D, Brochu S, Fischer B, Gnam W, Patra J, et al. The Costs of Substance Abuse in Canada 2002..Ottawa, ON: Canadian Centre on Substance Abuse; 2006. (ISBN number 1-897321-10-4)

Quiz 1: Sc 32 - Statistics Canada
Statistics Canada. Mortality, Summary List of Causes 2002. Ottawa: Statistics Canada; 2006. Available from

Quiz 1: Sc 37 - Health Canada

Quiz 2: Sc 39
Smoking Prevalence in Ontario Population aged 12+, CCHS 2005 (cycle 3.1)

Quiz 2: Sc 40 - Ontario Lung Association

Quiz 2: Sc 41
Smoking Prevalence in Ontario Population aged 12+, CCHS 2005 (cycle 3.1)

Internal Organ Slider - Heart: Sc 42 - Centers for Disease Control and Prevention

Internal Organ Slider - Lungs: Sc 43 - Health Canada

Internal Organ Slider - Lungs: Sc 44 - Centers for Disease Control and Prevention

Internal Organ Slider - Brain: Sc 45 - Centers for Disease Control and Prevention

Formaldehyde: Sc 46 - Health Canada

Chemical Effects Dummy - Ammonia: Sc 47 - Wikipedia

Boardroom

Tree Trunk: Bd1 - Canadian Centre for Substance Abuse
Rehm J, Baliunas D, Brochu S, Fischer B, Gnam W, Patra J, et al. The Costs of Substance Abuse in Canada 2002.Ottawa, ON: Canadian Centre on Substance Abuse; 2006. (ISBN number 1-897321-10-4.)

Nail Polish: BD 2 - Tobacco Facts - Don't get sucked in

Building, Clock Tower, Crane: BD 3 - Canadian Centre on Substance Abuse
Rehm J, Baliunas D, Brochu S, Fischer B, Gnam W, Patra J, et al. The Costs of Substance Abuse in Canada 2002.Ottawa, ON: Canadian Centre on Substance Abuse; 2006. (ISBN number 1-897321-10-4.) (13,000 Ontarians killed by smoking every year.)

Bus: BD 4 - Physicians for a Smoke-Free Canada
Peto R, Lopez AD, Boreham J, Thun M and Heath Jr C. Mortality from Smoking in Developed Countries 1950-2000. Oxford University Press, Oxford, 1994.

Store, School: Bd 5 - Health Canada